Marvin Rushing and Penelope Rushing founded the first VICÍ Beauty School, located at Hampton Avenue and Highway 100, in 1969. Twenty-three years later, in 1992, they opened their first salon, located in Brookfield. Their second VICÍ Beauty School – Park, opened in Greenfield in 2004, along with their second salon and accompanying spa: VICÍ Capilli Salon and Spa, which shares the same location.

In the summer of 2009, the original VICÍ Beauty School relocated to Bayshore Town Center in Glendale and a third professional salon was added to the VICÍ family.

As it stands today, VICÍ consists of two beauty schools, three salons and one spa. The Hampton Avenue location remains as our corporate headquarters, warehouse, and advanced training center.

Simply pronounced “V.C.”, VICÍ Capilli takes its name from the Latin definition, meaning “to conquer hair.” You’ll find that today, the VICÍ family does a lot more than just give you the good hair days you seek.

Together the Rushings have built a business that includes a dedicated team of experienced instructors, students, and cosmetologists, trained in all aspects of hair, skin, nail esthetics and related sciences.